Logos
Logos contribute to the first impression a potential customer may have about you before they really know anything about you. Your logo should be clear and unfussy, ideally reflecting who you are and what you do.
There are several options for logo design. You can employ a designer to produce a logo for you, do it yourself or turn it into a joint project and use artwork produced by your children. If you do it yourself there are design packages available off the shelf at various prices.
- What do you want your logo to say? Are you a serious organisation focused on learning, or a fun place to play at? Conservative or funky, traditional or modern? The better you understand yourself the easier it will be to create a logo
- Sizing. You may need to shrink your logo to put it on headed paper and business cards. When you design it make sure it still works at the smallest size you think you'll need
- Colours. Letters and leaflets often get photocopied - does your design work just as well in black and white?
- Cost. A multicoloured logo can be expensive to reproduce. Single or two-colour options are more cost-effective