Radio
It may be more effective to join forces with other providers and place joint adverts, especially for radio advertising.
Advertising sales personnel can be very persuasive on the phone. Do not be bullied or agree to anything you think is too expensive. If you think they are expensive tell them, as there is nearly always room to negotiate, especially if you are a non-profit making organisation. Ask who listens to the station and make sure it fits the profile of the people you need to reach. I
f you want to increase the uptake of places at a nursery, a station aimed at the over 50s, for example, is unlikely to help you even if they are competitively priced!