Posters
Posters are not just larger versions of leaflets or flyers – they should have strong images and hardly any text. Resist the temptation to get all your information on a poster – rather use it as a means to redirect people towards more information. Use a phone number or e-mail address to show them where to go for more information.
Your selling points as bullet points
Always include contact details
Use a big picture or photo and less text
Leave some ‘white space’ – areas with no text or pictures – it makes the poster easier to read
Any pictures/images and the main message must be readable from ten feet away
Put the most important information at the top of the page
Red lettering on a blue background is very hard to read but black on orange stands out well
Test your posters out. Can you read them from ten feet away? Show them to someone not connected to your setting. If they don’t understand the message, re-write it
Posters can be placed in the following locations free of charge or for a small donation/fee.
Local shop
Post Office
Pub
Village/Town Hall
Church/Church hall
Library/mobile library
Local employers/colleges/schools
Local credit union/bank
Doctors/dentists/osteopaths/homeopaths etc.
Council Information Points
Staff rooms