Newsletters
Newsletters provide a good way to keep in regular touch with parents and anyone else in the local community who you think should know about you. They can offer a window on your setting so pay attention to detail, choose topic with care and match the style to your reader.
Use the newsletter to reinforce your message of high quality childcare. Don’t mix your messages or overload each issue. Focus on what’s really important – retaining existing customers, encouraging referrals and attracting new customers. Include information about what you have done, anything new, special achievements etc.
Try to include photos (with written parental permission where appropriate) to illustrate the stories.
Make sure copies are distributed widely – perhaps the local primary school can help. Send copies to all decision makers to maintain your profile with them.