Leaflets
Leaflets are often A5 size. They are used to give out to anyone who wants to know more in detail about you.
Try not to cram too much information in but make sure you include everything someone might need to understand your business. Include a contact name so they can find out more.
Your name and any business name you use
Your contact details (address, telephone numbers, email, website)
A logo if you have one
Selling points – a brief description of your service and how you can benefit the children in your care
Your charges, hours you provide etc.
Relevant qualifications and experience
Some photos/pictures, perhaps showing different aspects of your care e.g. a safe play area will help to illustrate the text. Include both sexes from as wide an age range as possible, showing ethnic diversity and special needs. Always get written parental permission for children pictured.
Use 12 point type size to make it easy to read. Leaflets or postcards are useful for door to door leaflet drops if you are hoping to attract more children from a certain area. You can also leave a stack on shop counters or public buildings. Check out if you need permission first.