Brochures can offer more detailed information about your setting than a poster or leaflet. They can be used as more “heavyweight” promotional items for prospective parents.
They can also be useful if you ever decide to bid for funding. It is always a good idea to include several photographs (with written permission from parents for children included) to make the text more readable.
Name, address, contact details, logo if you have one, any charity or business numbers
Welcome page for parents by the leader, manager or chair
Session details and fees
Example day
Policies you have (health and safety, complaints, equal opportunities, special educational needs)
Your approach to play, education, social development etc.